Responsibility/Deliverables

• Maintain proper standards in channel visibility, both in dealer channels and retail outlets.
• Optimize visual merchandisers effectively to enhance product visibility in the dealer channel.
• Propose and execute activations and outdoor visibility initiatives.
• Optimize the marketing budget allocated to below-the-line (BTL) activities, activations,and channel visibility initiatives.
• Provide timely updates on budgets and branding initiatives in channels.
• Collaborate with sales teams and brand custodians to execute channel branding and retail restructuring initiatives.
• Develop creative recommendations to improve dealer branding, including POSMs, signage, and hoardings.
• Lead branding improvements and renovations in retail and dealer channels.
• Maintain accurate records of branding and merchandising materials provided to channels.

Qualifications

• Minimum of five years of experience in a related field, demonstrating proficiency in maintaining channel visibility standards, optimizing visual merchandisers, and executing activations.
• Strong budget management skills, with a track record of effectively allocating budgets for BTL activities and channel visibility initiatives.
• Excellent communication and collaboration skills to liaise with internal teams, suppliers, and stakeholders.
• Detail-oriented approach to monitoring stock levels and tracking dealer branding initiatives.
• Proficient in providing comprehensive reports to management on the status of branding initiatives and budget spending.