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Ads Specialist (Google and Meta)

Controla Global
Full-timeMount Lavinia, Sri Lanka

About Us:

Our company operates on five core principles:

  1. Work Independently: We offer flexibility for those who can manage it, allowing you to think, work, and be creative independently.
  2. Teamwork: Collaboration is key to our success. We work together to craft the best solutions for our clients.
  3. Radical Honesty: Constructive feedback is a cornerstone of our growth, and we welcome it to constantly improve.
  4. Personal Growth: We are committed to your growth, supporting your ambitions and helping you reach your full potential.
  5. Long-Term Thinking: We focus on achieving our vision step by step, avoiding short-term solutions.

Position Overview:

We are seeking a talented Ads Specialist cum Social Media Manager with expertise in Google and Meta (Facebook and Instagram) platforms. In this dual role, you will be responsible for planning, implementing, and optimizing advertising campaigns while managing our social media presence across various platforms. You will play a key role in driving our digital marketing efforts, increasing brand visibility, and engaging our target audience.

Key Responsibilities:

Ads Management:

  • Develop, implement, and manage paid ad campaigns on Google Ads and Meta platforms (Facebook, Instagram).
  • Optimize campaigns to achieve the best possible ROI, focusing on audience targeting, bid management, and ad creative.
  • Conduct A/B testing on ads to identify high-performing creatives and strategies.
  • Monitor and analyze campaign performance, making data-driven decisions to improve outcomes.
  • Stay up-to-date with the latest trends and best practices in digital advertising.

Social Media Management:

  • Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across all social channels.
  • Create, curate, and manage high-quality content for social media platforms, including text posts, images, and videos.
  • Engage with the online community, responding to comments, messages, and reviews in a timely manner.
  • Monitor social media trends, tools, and applications, and apply them to enhance our social presence.
  • Analyze and report on social media performance metrics, making adjustments as needed to improve results.

Collaboration and Reporting:

  • Work closely with the creative team to develop compelling ad creatives and social media content.
  • Collaborate with other departments to ensure brand consistency and the successful execution of marketing campaigns.
  • Prepare and present regular reports on ad performance, social media metrics, and overall marketing impact.

Qualifications:

  • Proven experience as an Ads Specialist with hands-on experience in managing Google Ads and Meta ad campaigns.
  • Strong knowledge of social media management, with experience in content creation, scheduling, and community management.
  • Proficiency in using analytics tools like Google Analytics, Meta Business Suite, and other social media analytics platforms.
  • Ability to work independently and collaboratively, with strong problem-solving skills and attention to detail.
  • Excellent communication skills, both written and verbal.
  • A degree in Marketing, Communications, or a related field is preferred.

What We Offer:

  • Competitive compensation
  • Exciting, high-impact projects
  • Room to grow and unleash your creative genius

How to Apply:

Ready to dive into a world of creative possibilities? Share your portfolio and a note about what makes you the perfect fit for our team. We welcome all talents, backgrounds, and styles to join our creative adventure.

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