Key Duties & Responsibilities

• Planning and mapping marketing strategy for the brand in alignment with company’s and financial objectives, to maintain the position of the market leader in fashion retail.

• Developing and deploying effective marketing campaigns across digital and traditional communication platforms.

• Driving the brand’s digital and social media portfolio: Creating continuous engagement with customers via social media to maintain the brand’s top of mind recall. Continuous need creation via relatable and engaging content.

• Driving incremental sales via strategic tactical campaigns in alignment with buying and finance departments.

• Growing company’s private brand portfolio in terms of revenue and customer share.

• Drafting and maintaining the company’s marketing budget in line with the company’s sales projections.

• Continuous assessment of marketing ROI through cohesive progress reports.

• Heading and driving the marketing team toward achieving company’s short-term and long-term goals with necessary guidance. Project-wise resource allocation.

• Being the organization’s agent towards external parties such as media, stakeholders and potential clients and building strategic partnerships.

• Steering and providing leadership to a dynamic young team toward achieving the marketing objective of the business.

Key Requirements

• Proven track record of at least 5 years in a similar capacity, preferably in the fashion or lifestyle industry.

• Excellent leadership and organizing skills.

• Analytic and creative thinking.

• Sound communication, interpersonal and networking skills.

• Be up to speed with current fashion trends, digital innovations and best practices.

• BSc/ BA in business administration, marketing and communications or relevant field.

• MBA/ Professional qualifications such as CIM or CIMA.