Key Duties and responsibilities

• Drafting specific MarCom plans for medical specialties and sub services.
• Responsible for Internal and external branding and activating ATL/ BTL & TTL tasks.
• Coordinating TV / Radio /Social Media & Press campaigns to ensure success of the activities.
• Accountable for marketing expenses and the effective utilization of the marketing budget.
• Aligning communication activities to meet the corporate plan and ensure regular appearance of Durdans Hospital in all social media platforms.
• Coordinating and participating exhibitions, sponsorship events, promotional activities etc.
• Developing new communication material and corporate literature for the hospital.
• Mentoring and developing the skills of marketing communication staff.

• Preparation of updated analytical reports.

  Ideal Candidate Should Possess

• Degree/ Diploma in Marketing or full / part qualification in CIM / SLIM.

• Minimum 03-05 years experience in the Communication and Branding field in a similar capacity.
• Hands on experience in Digital Marketing will be a definite advantage.
• Previous experience in Healthcare industry will be an added advantage.
• Excellent communication skills in Sinhala and English languages.
• Fluency in Tamil language will be an added advantage.
• Should be organized, dynamic and self-disciplined.
• Willingness to adapt to new/changing work environment.
• Should be a good team player.