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Brand Manager

Emerald International Pvt Ltd
Full-timeKottawa, Sri Lanka

Emerald is Sri Lanka’s Leader in Menswear. All our products are designed to be world-class standards, with a style and precision that comes from uncompromising passion and decades of experience.

Brand Manager responsibilities

  • Brand strategy, including the setting of brand guidelines, brand vision and value proposition for short as well as long term
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Ensuring the periodic sales targets of the brand are achieved, analysis of sales forecasts, and relevant financials.
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis

Qualifications for Brand Manager

  • Bachelor's degree in marketing or Strategic Branding
  • Great problem-solving skills
  • 5 years of experience in a similar capacity
  • Proficient in the photo and video editing software such as Adobe
  • Deep knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word.
  • Ability to identify long-term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills

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