We at Meeedly (Pvt) Ltd are an emerging EdTech company dedicated to helping lecturers with high-quality online lecturing tools and we are on the lookout for a seasoned

Digital Marketing Associate

to help us keep growing. If you're devoted and ambitious, Meeedly is an excellent place to grow your career. If you are looking to work in the field of EdTech, Meeedly is the place for you!

Responsibilities for Digital Marketing

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Should be analytics-driven
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Instrument conversion points and optimizes user funnels
• Design, build and maintain our social media presence
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Research and analyze competitor advertising links

Qualifications for Digital Marketing

• 1+ Years of Experience in Digital Marketing
• Bachelor's Degree / Professional qualification in Marketing/ Digital Marketing or a similar specialization (Undergraduate will be considered)
• Experience executing paid social media campaigns
• Knowledge of video and picture editing software such as Adobe
• Full understanding of all social media platforms
• Knowledge of content management systems
• Experience in SEO / SEM mechanisms
• Google search ads, display ads and analytics certification preferred
• Google AdWords Certified and Facebook Blueprint Certified would be an added advantage