Someone who has superb content creation skills, copywriting and editing skills, deep understanding of sales funnel, research skills, planning skills, SEO skills, data analysis, and technical skills.

Ability to create a variety of media, including blog posts, videos, podcasts, white papers, infographics, e-books, newsletters, and website landing pages.

• Supervising a team of content writers, ghost writers, and freelance writers and working closely with outside consultants to create and implement the strategy.
• Building and managing an editorial calendar that delivers content aligned with the company’s objectives and business goals.
• Ensuring all content is on-brand — in terms of style, quality, and tone, optimize the content for search engines and social promotion.
• Creating specifications and content appropriate for the brand’s customer personas.
• Strategising content pillars and sub pillars, repurposing content.
• Developing editorial strategy, so content is consistent across all delivery platforms.
• Conducting periodic content audits.
• Tracking and calculating content ROI.
• Strategising and implementing internal communications.