Objectives of this role

• Lead and review the work of the creative teams for all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Analyze brand tracking, market trends, consumer needs, and the competitor landscape
• Meet budget requirements by forecasting and managing expenses

Responsibilities

• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
• Oversee the presentation of final concepts, and obtain approvals for deliverables

Required skills and qualifications

• Minimum 3+ years of agency experience, with at least 2 year of experience as a creative director in an agency or corporate setting
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing or business
• Experience as a copywriter, graphic designer, or production artist
• Experience in project management, with a focus on creative direction