Thyaga is seeking a talented and creative Content Strategist to join our dynamic team. As a Content Strategist, you will play a crucial role in shaping and executing the content strategy for Thyaga, a leading multi-store gift voucher platform. You will have the opportunity to collaborate with cross-functional teams and contribute to the development of engaging and impactful content that resonates with our target audience. This is an exciting opportunity to make a significant impact in a fast-growing and innovative company.

Responsibilities:

1. Develop and execute a comprehensive content strategy that aligns with Thyaga's brand voice, goals, and target audience.
2. Conduct thorough market research and competitor analysis to identify content trends and opportunities for differentiation.
3. Collaborate with internal stakeholders, including marketing, design, and product teams, to create content that supports business objectives and enhances the user experience.
4. Create and manage an editorial calendar to ensure timely and consistent delivery of high-quality content across various channels, including website, blog, social media, and email campaigns.
5. Write and edit engaging, compelling, and persuasive content for multiple platforms and mediums, maintaining consistency in tone, style, and messaging.
6. Optimize content for search engines (SEO) and user engagement, ensuring it is discoverable and meets the needs of the target audience.
7. Monitor and analyze content performance using relevant metrics and tools, making data-driven decisions to optimize content strategies and improve results.
8. Stay updated with industry trends, best practices, and emerging content formats, recommending innovative approaches to enhance Thyaga's content efforts.
9. Collaborate with external partners, such as agencies or freelancers, to leverage their expertise and augment content creation capabilities when needed.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Journalism, or a related field orrr an equivalent.
2. Proven experience as a Content Strategist or similar role, preferably in the e-commerce, retail, or digital marketing industry will be an advantage.
3. Strong understanding of content strategy principles, including content planning, creation, distribution, and measurement.
4. Excellent written and verbal communication skills, with a keen eye for detail and ability to adapt writing style to different platforms and audiences.
5. Analytical mindset, with the ability to interpret data and insights to drive content strategy decisions.
6. Creative thinking and a passion for storytelling, with the ability to generate innovative and engaging content ideas.
7. Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities in a fast-paced environment.
8. Strong team player with excellent collaboration and interpersonal skills.

Join Thyaga's vibrant team and contribute to our mission of revolutionizing the gifting experience through captivating and impactful content. Apply today to be a part of our exciting journey!