Qualifications:

• Minimum Bachelor's degree (S1) in Management, Marketing, or related field from reputable university.
• Minimum 5 years of experience in the Food and Beverage (FnB) industry.
• Strong understanding of marketing principles and techniques.

Job Description:

• Conduct market surveys and analyze market trends and demand to identify opportunities for product expansion and innovation.
• Develop brand DNA for existing and new products, ensuring alignment with company values and customer preferences.
• Implement brand activation strategies, including website development, company profile creation, product catalog design, in-store promotions, and digital marketing campaigns.
• Develop and execute effective marketing strategies to increase sales and market share.
• Collaborate with product development teams to create and refine product designs, including packaging, based on product specifications and target consumer preferences.
• Plan and control marketing budgets, analyzing the effectiveness of marketing campaigns and initiatives.
• Monitor progress and timelines for New Product Development (NPD) projects.
• Develop the skills and expertise of marketing team members through effective organization structure and training programs.