Job Description:

A Junior Social Brand Executive supports an organization's digital marketing efforts and online presence under the guidance of senior marketing staff. They assist in implementing social media strategies to enhance brand visibility, engage with the target audience, and support online marketing objectives. This position is ideal for individuals who have a foundational understanding of social media platforms, content creation, and analytics, and are looking to develop their strategic and operational skills.

Roles & Responsibilities:

Support in Social Media Strategy Development:

• Assist in the development and implementation of social media strategies that align with the organization's marketing goals.
• Help identify target audiences and determine the most suitable platforms for engagement under supervision.

Content Creation and Management:

• Assist in creating and curating engaging content for various social media platforms under the direction of senior staff.
• Help schedule and publish content in a timely and consistent manner, ensuring alignment with the brand's tone, style, and guidelines.

Community Engagement:

• Monitor social media channels for customer comments, messages, and mentions.
• Engage with the online community to foster positive relationships, escalating issues to senior executives as necessary.

Campaign Support:

• Support the planning and execution of social media advertising campaigns.
• Assist in optimizing ad budgets and monitoring performance under the guidance of senior executives.

Analytics and Reporting:

• Learn to track and analyze social media performance using tools like Google Analytics, Facebook Insights, and others.
• Assist in preparing reports with insights and recommendations.

Competitive Analysis:

• Support the monitoring of industry trends and competitor activities on social media.

Collaboration:

• Collaborate with the marketing team and other departments to support broader marketing initiatives.
• Work under the supervision of graphic designers, content writers, and other team members to create multimedia content.

Crisis Management Support:

• Assist in managing responses to negative comments and controversies on social media, under senior guidance.

Stay Informed:

• Keep informed of updates, algorithms, and emerging trends in social media platforms.
• Continuously strive to improve knowledge and skills in the field.

Budget Assistance:

• Help manage the budget for social media campaigns and promotions, under senior supervision.

Influencer Collaboration Support:

• Assist in identifying and reaching out to social media influencers under the guidance of senior executives.

Compliance and Legal Regulations:

• Ensure all content and activities comply with legal and industry regulations, under the guidance of senior staff.
• Understand and support issues related to data protection and privacy.

Qualifications and Skills:

• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience.
• Some experience or internships in social media marketing preferred.
• Basic knowledge of various social media platforms and their best practices.
• Good written and verbal communication skills.
• Familiarity with social media management and analytics tools.
• Creative thinking and an eagerness to learn about the latest digital marketing trends.
• Analytical skills to help interpret data and contribute to insights.
• Ability to handle feedback and minor crises with professionalism.
• Basic understanding of budget management.
• Understanding of legal and compliance aspects of social media marketing.
• Project management skills and the ability to meet deadlines with supervision.

A Junior Social Media Executive is crucial for supporting and enhancing an organization’s online presence and reputation, helping to drive engagement and assist in increasing brand visibility