Requirements

• Audit and Optimization:
  • Audit current platform settings and fix any identified issues, including tracking, campaign structures, and setup.
  • Resolve any issues in tracking, campaign structures, and setup.
• Campaign Management:
  • Plan and execute multichannel campaign plans (PPC, social media advertising).
  • Plan and execute personalized campaigns based on target audience using search and display campaigns, and client’s social media platforms.
• Tracking and Quality Assurance:
  • Ensure continuous monitoring and optimization of campaigns, ad copy, and keywords.
  • Manage ad budgets, ad creatives, and audience response.
  • Provide periodic updates and reports on campaign performance.
  • Conduct A/B testing to optimize ad versions and finalize targeting options.
  • Provide insights on product performance using campaign performance and Google Analytics data.
  • Track URLs and provide quality assurance support.
• SEO and Content:
  • Develop and implement SEO strategies to improve organic search rankings.
  • Manage Google Ads campaigns to drive traffic and conversions.
  • Write and optimize content for websites, ensuring it is engaging and aligned with SEO best practices.
  • Conduct technical SEO audits and implement necessary changes to enhance website performance.
• Education:
  • Graduate in Marketing, Computing, Management, or equivalent.
• Experience:
  • 2+ years of experience in digital marketing, covering digital and social media advertising, preferably in Media/PR agencies.
  • Experience in managing social accounts for organizations on popular platforms like LinkedIn, YouTube, Meta, Meta Ads, and Google Ads.
  • Proficient in digital advertising, including PPC campaigns, with knowledge of financial industry best practices.
  • Experience in campaign performance evaluation using web analytics and other third-party tools, providing data-driven insights and recommendations.
• Skills:
  • Strong communication skills in both written and spoken English, with a high level of attention to detail.
  • Ability to work well in a fast-paced team environment.
  • Ability to build and maintain effective working relationships with all levels of management.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Work with multiple teams simultaneously, including internal stakeholders and creative/digital/product/translation teams.
• Preferred Skills:
  • Certification in Google Ads and Analytics.
  • Familiarity with tools like SEMrush, Ahrefs, Mangools and Moz.