The Role & Responsibilities:

Leading a trade marketing team involves overseeing and coordinating various aspects to ensure effective execution of marketing strategies within the retail environment.

Key responsibilities include:

1. Team Leadership: Providing clear direction, guidance, and support to the trade marketing team members to ensure alignment with organizational goals and objectives.
2. Strategy Development: Collaborating with cross-functional teams to develop comprehensive trade marketing strategies that drive product visibility, increase sales, and enhance brand presence in retail channels.
3. Campaign Planning and Execution: Planning and executing trade marketing campaigns, promotions, and activities to drive consumer engagement, boost sales, and achieve targets.
4. Relationship Management: Building and maintaining strong relationships with retail partners, distributors, and key stakeholders to negotiate favourable terms, secure optimal shelf placements, and maximize product visibility.
5. Performance Monitoring: Monitoring the performance of trade marketing initiatives, analysing data, and tracking key performance indicators (KPIs) to assess the effectiveness of campaigns and identify areas for improvement.
6. Budget Management: Managing trade marketing budgets effectively, allocating resources efficiently, and ensuring that campaigns are delivered within allocated budgetary constraints.
7. Talent Development: Identifying training and development needs within the team, providing coaching and mentoring, and fostering a culture of continuous learning and improvement.
8. Cross-Functional Collaboration: Collaborating with internal departments such as sales, product development, supply chain, and marketing to align trade marketing activities with overall business objectives and ensure seamless execution.

Overall, effective management of the trade marketing team involves strong leadership, strategic planning, collaboration, and a focus on driving results and achieving organizational goals within the retail sector.