Job Overview:

We are looking for a dynamic and innovative Marketing Specialist to join our team. As the Marketing Specialist, primarily focusing on Lead Magnets and Playbooks, you will be instrumental in developing, designing, and maintaining these crucial assets. This role requires a blend of strategic thinking, creative flair, and technical proficiency to drive successful marketing initiatives that complement our consulting services.

Responsibilities:

-Develop targeted lead magnets aligned with business goals.

-Conduct market research to inform compelling content.

-Craft detailed playbooks delivering valuable insights to clients.

-Ensure playbooks align with brand voice and client needs.

-Create visually captivating designs using Canva.

-Collaborate with the team to transform technical information into appealing assets.

-Establish and maintain a webpage for lead magnets and playbooks.

-Design funnels and sequences for optimal user engagement.

-Regularly review and update assets for relevance and accuracy.

-Use data-driven insights to optimize marketing asset effectiveness.

Requirements:

-2+ years of experience in a relevant function

-Bachelor’s degree in Marketing, design, or a related field.

-Proven experience in marketing with a focus on content creation and design.

-Proficient in tools including Zoom, ClickUp (or other PM tools), Google Workspace, Canva, Mailerlite (and/or other email marketing tools), and WordPress.

-Strong analytical skills and the ability to derive actionable insights from marketing performance metrics.

-Excellent communication and collaboration skills.

-Creative thinking and a keen eye for design aesthetics.