Location: Colombo, Sri Lanka

Duration: Full-time

Office-based (Onsite)

About the Role:

As a Performance Marketer at Metana, you will play a vital role in our digital marketing initiatives, driving customer acquisition, engagement, and retention across multiple platforms. This is an excellent opportunity for individuals who are eager to develop their skills in a dynamic and fast-paced environment.

Responsibilities:

• Develop and Execute Strategies: Create and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
• Campaign Management: Plan, launch, and manage performance marketing campaigns across various paid channels, including Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Reddit Ads.
• Keyword Research and Audience Targeting: Conduct thorough keyword research, audience targeting, ad creation, and bid management.
• Optimize Campaigns: Continuously optimize campaigns to improve key performance metrics (CPC, CTR, CPA, ROAS, etc.).
• Data Analysis and Reporting: Track, analyze, and report on campaign performance using analytics tools. Develop and maintain dashboards to monitor KPIs and provide actionable insights.
• A/B Testing: Conduct A/B testing and multivariate testing to optimize ad creatives, landing pages, and conversion funnels.
• Budget Management: Monitor spend and performance daily to ensure campaigns stay within budget and deliver expected results. Make data-driven decisions to reallocate budget as needed to optimize performance.
• Collaborate with Web Development Team: Work with the web development team to optimize landing pages and conversion paths. Utilize heatmaps and user feedback to identify areas for improvement.

Requirements:

• Language: Professional fluency in English, with superb communication skills (reading, writing, speaking).
• Experience: At least 2 years of experience in performance marketing.
• Digital Marketing Tools Proficiency: Proficiency in digital marketing tools (Hubspot, GSC, GTM, GA, Microsoft Clarity)
• Platform Expertise: Proficiency in digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, etc.).
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Marketing Channel Knowledge: Excellent understanding of PPC, display advertising, social media advertising, and other performance marketing channels.
• Testing and Optimization: Experience with A/B testing, conversion rate optimization, and campaign analysis.
• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously.
• User Experience Understanding: Understanding of user experience (UX) and customer journey mapping.
• Education: Bachelor’s degree in Marketing, Business, or relevant work experience. (Optional)

Additional Information:

• This is a full-time position based in our office at Hatch Works, 14 Sir Baron Jayathilake Mawatha.
• Compensation and benefits package will be discussed during the interview process.
• We foster a collaborative and inclusive work environment, encouraging professional growth and career development.

If you are a tech enthusiast with strong communication skills and a desire to stay at the forefront of emerging technologies, we invite you to apply for this exciting opportunity. Join our team and make a lasting impact on our community while expanding your own skillset!