Job Overview: We are looking for a talented and results-driven Digital Marketing Executive to join our team. In this role, you will be responsible for executing and managing various digital marketing campaigns across multiple channels, with a focus on SEO, content marketing, social media, and paid advertising. You will play a key role in driving online engagement, increasing brand awareness, and generating leads for our clients.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across multiple channels, including SEO, content marketing, social media, and email marketing.
• Create and curate engaging content for blogs, social media, and email marketing campaigns that align with client goals and target audiences.
• Manage and grow social media channels by developing content strategies, creating posts, and engaging with the community.
• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Facebook, and LinkedIn to drive targeted traffic and conversions.
• Analyze and report on campaign performance using tools such as Google Analytics, Google Search Console, and other data analysis tools to make data-driven decisions.
• Collaborate with the design team to create visually appealing graphics for digital campaigns.
• Write compelling copy for ads, landing pages, social media, and email campaigns that resonate with the target audience.
• Manage CRM systems and marketing automation tools to streamline marketing efforts and enhance customer relationships.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously improve campaign performance.
• Coordinate with cross-functional teams to ensure the successful execution of marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, with a strong understanding content marketing, social media, and PPC.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Google Search Console, social media management tools, and CRM systems.
• Strong writing skills with experience in copywriting for digital platforms.
• Basic graphic design skills with familiarity in using Adobe Creative Suite.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills.
• Adaptable and quick to learn new tools, trends, and technologies in the digital marketing space.