Paid Media / Digital Advertising Specialist

BCONIC
ContractSri Lanka

Come help us deliver exceptional marketing! Get experience working with the North American market and develop your skills and portfolio working alongside an experienced marketing team with the latest digital marketing tools and technologies.

This is the perfect role for someone who is experienced in paid ad campaigns and looking to apply their skills for a North American client.

Role & Responsibilities

  • Setting up campaigns on ad platforms.
  • Managing campaigns, ensuring they reach the right audience and make an impact.
  • Improving campaigns: providing recommendations on how to improve paid ad campaigns and incorporating feedback and improvements into paid ad campaigns.
  • Developing performance marketing strategies and campaigns to meet client business goals.
  • Planning and managing budgets thoughtfully to get the best results without overspending.
  • Building and sharing easy to understand performance reports with key insights and actionable takeaways.
  • Being our “resident expert" on your ad platforms. Staying up-to-date with the changes in the space and keeping us up-to-date.
  • Answering questions over Slack and email, and participating in one to two weekly meetings with the international team.

This is a part time (5 to 10 hours per week), fully remote role. There are no set working hours, but meetings would usually be between 6 and 10 pm IST to coordinate across timezones.

Qualifications / Requirements:

You are a good fit for this role if you:

  • Have previous experience in paid ads, especially in ecommerce and direct-to-consumer (DTC) brands.
  • Have a track record of good results, leading initiatives and/or working independently
  • Are proactive, results-oriented and motivated to continually improve
  • As this role will be mostly self-directed, organizational and time management skills will be essential to success.

Preferred Qualifications

  • Experience in Meta (Facebook / Instagram), Pinterest, Tiktok, or Google campaigns
  • Familiarity with shopping campaigns, like Tiktok Shop and Google Shopping
  • Experience with ecommerce sales campaign execution and management

Application Instructions

Please indicate which ad platforms you have experience with. We work with Meta, Google, Pinterest, Tiktok, LinkedIn and others.

Cover letters are not required, but a few sentences about how your skills can fit the role can go a long way in helping us to connect the dots and increase your chance of being selected for an interview.

Portfolios are not required, but there is an option to include it in the application.

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