Performance Marketing Executive

Infinite Business Ventures (Pvt) Ltd, a leading e-commerce company specializing in fashion retail, is seeking a Performance Marketing Executive to optimize and analyze our digital marketing campaigns. This role requires a data-driven mindset to enhance campaign effectiveness, track KPIs, and maximize ROI across multiple channels.

Key Responsibilities:

• Analyze digital marketing campaign performance and customer journeys to drive actionable insights.
• Develop and maintain dashboards to track KPIs and optimize marketing strategies.
• Implement and manage tracking solutions using tools like Google Tag Manager for accurate data collection.
• Prepare and deliver data-driven reports and presentations to stakeholders.
• Leverage attribution models to improve campaign performance and ROI analysis.
• Identify trends and opportunities through data analysis to support strategic decision-making.
• Ensure data integrity and compliance with relevant privacy standards.
• Stay updated on marketing analytics technologies, including Marketing Mix Modeling (MMM).

Qualifications & Skills:

• 2+ years of experience in marketing data analysis with a proven track record of delivering insights.
• Proficiency in Meta Ads Manager, and Google Ads for campaign performance tracking.
• Hands-on experience with customer journey analysis and segmentation using CRM platforms.
• Strong knowledge of KPI monitoring, data visualization, and dashboard creation.
• Experience in marketing attribution models and evaluating campaign ROI.
• Ability to learn and apply Marketing Mix Modeling (MMM) techniques.
• Excellent analytical, problem-solving, and communication skills.

If you're passionate about data-driven marketing and want to play a key role in performance optimization, apply now!