About the Company:

This local skincare brand is dedicated to providing high-quality skincare solutions. The products are crafted in collaboration with a trusted manufacturing facility in Guangzhou, China. Known for their use of active and natural ingredients, these skincare formulations are designed to be gentle and lightweight, making them suitable for a wide range of skin types, including sensitive and acne-prone skin.

Committed to safety and quality, all products are certified by the Indonesian BPOM, ensuring compliance with local standards. The brand offers a diverse range of skincare essentials, including facial creams, moisturizers, serums, sunscreens, masks, and face washes, catering to comprehensive skincare needs. With a focus on innovation and care, it continues to empower individuals to achieve healthier, glowing skin.

We are seeking a dynamic Senior Marketing Strategist to join our team and lead our marketing efforts. This role is perfect for someone who is passionate about the beauty industry and has a flair for creative and analytical marketing.

Responsibilities:

• Develop, execute, and oversee marketing campaigns across multiple channels, focusing on increasing awareness, consideration, and conversion.

• Utilize data analytics to identify the best content promotion trends and provide strategic recommendations to enhance customer reach and drive sales.

• Craft and manage compelling content for social media platforms, especially Instagram and TikTok.

• Project and analyze marketing campaign growth and ROI, in collaboration with the product and business development teams.

• Engage with Key Opinion Leaders (KOLs) by determining effective content promotion trends, creating content angles, briefing, and reviewing performance.

Requirements:

• At least 3 years of experience in Brand Marketing, KOL Management, Influencer Marketing, or related fields.

• Fluency in English is essential.

• Beauty experiences is a must.

• Proficiency with TikTok, Instagram, and Affiliate marketing.

• Previous experience in promoting beauty brands on social media is a plus.

• Strong passion for the beauty industry, with a preference for candidates with experience in beauty or consumer goods.

• Up-to-date knowledge of the latest marketing trends and best practices.

• Exceptional analytical and creative skills.

• Data-driven mindset with a keen understanding of metrics.

• Excellent communication abilities.

• Must be able to work full-time in Mega Kuningan, South Jakarta.

• Immediate availability and readiness to comply with full-time office hours (9:30 AM – 7:00 PM).