Activation Manager (#159)

MatchaTalent
Full-timeJakarta, Daerah Khusus Ibukota Jakarta, Indonesia

About the Company:

This local skincare brand is dedicated to providing high-quality skincare solutions. The products are crafted in collaboration with a trusted manufacturing facility in Guangzhou, China. Known for their use of active and natural ingredients, these skincare formulations are designed to be gentle and lightweight, making them suitable for a wide range of skin types, including sensitive and acne-prone skin.

Committed to safety and quality, all products are certified by the Indonesian BPOM, ensuring compliance with local standards. The brand offers a diverse range of skincare essentials, including facial creams, moisturizers, serums, sunscreens, masks, and face washes, catering to comprehensive skincare needs. With a focus on innovation and care, it continues to empower individuals to achieve healthier, glowing skin.

Are you a dynamic and strategic Activation Manager eager to create a meaningful impact across Southeast Asia? We are looking for a proactive leader to drive our regional event activations, enhancing brand visibility and contributing to business growth. If you thrive in integrating events into broader marketing strategies and have a proven track record in event management, we want you on our team!

Key Responsibilities

  1. Strategic Event Planning
  • Develop and oversee the company’s regional event strategy, ensuring alignment with overall business and marketing objectives.

  • Lead the planning and execution of large-scale events, including beauty exhibitions and consumer activations.

  • Establish standardized SOPs to ensure consistency and quality across all regional events.

  1. Budget Management & ROI Optimization
  • Strategically manage event budgets to maximize ROI.

  • Identify revenue-generating opportunities through event activations and sponsorships.

  1. Holistic 360° Marketing Integration
  • Integrate events seamlessly into the broader marketing strategy, amplifying brand visibility and sales growth.

  • Collaborate with sales, marketing, and creative teams to deliver cohesive campaigns and experiences.

  1. Sales Operations Alignment
  • Partner with sales and operations teams to utilize events as platforms for customer engagement and achieving sales targets.

  • Drive event strategies that align with business objectives and customer acquisition goals.

  1. Team Leadership and Development
  • Lead and mentor event teams, fostering a high-performance culture and ensuring alignment with the company’s vision.

  • Provide training and resources to equip the team with the skills required for success.

  1. Performance & Process Optimization
  • Track and analyze event performance using data-driven insights to inform strategy improvements.

  • Implement best practices and optimize event processes to enhance efficiency and outcomes.

Requirements:

  • Education: Bachelor’s degree from a reputable university.

  • Experience: Minimum 4+ years of event management experience, with a focus on strategic planning and execution, ideally within the beauty, personal care, or FMCG industries.

  • Proven success in managing BTL activations on a national or international scale.

Skills:

  • Strong strategic thinking and leadership skills.

  • Expertise in event planning, budget management, and ROI optimization.

  • Exceptional communication and collaboration abilities.

Work Requirements:

  • Proactive and results-oriented, with the ability to influence and drive outcomes across an organization.

  • Willingness to work from the company’s Mega Kuningan office in Jakarta Selatan.

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