Marketing Executive for Knowledgucate Group, Sri Lanka
VIRTUAL GARAGEKnowledgucate is a progressive and innovative new-age education company committed to raising global educational standards. Established in 1998 by Dr. Sudhir Kartha and a team of renowned educationists, Knowledgucate has consistently provided high-quality, affordable education to students worldwide. Through its schools and consultancy services, Knowledgucate aims to redefine education by combining excellence with accessibility.
Role and Responsibilities:
As a Marketing Executive at Knowledgucate, you will play a crucial role in promoting the company's educational offerings and enhancing its brand presence. Working in a dynamic and collaborative environment, you will contribute to shaping Knowledgucate's image and engaging with a diverse audience. Your responsibilities will encompass a range of marketing activities:
- Digital Campaigns: Develop and execute digital marketing campaigns, including social media, email, and online advertising, to enhance brand visibility and engage target audiences.
- Content Creation: Create compelling and relevant content, including blog posts, social media updates, and videos, to communicate Knowledgucate's values and educational expertise.
- Market Research: Conduct research to identify market trends, competitor strategies, and opportunities for innovative marketing approaches.
- Brand Management: Assist in maintaining a consistent brand identity across all marketing materials and platforms, ensuring alignment with Knowledgucate's vision.
- Event Coordination: Participate in the planning and execution of marketing events, workshops, and webinars to showcase Knowledgucate's educational offerings.
- Audience Engagement: Engage with current and potential students, parents, and partners through various channels to build and maintain relationships.
- Data Analysis: Monitor and analyze the effectiveness of marketing campaigns using relevant metrics, making data-driven recommendations for improvement.
- Collaboration: Collaborate closely with cross-functional teams, including admissions, academic departments, and design, to ensure consistent messaging and branding.
- Market Expansion: Support the exploration of new markets and regions for potential growth and expansion opportunities.
Qualifications and Skills:
- 1 or 2 Years of Experience
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in digital marketing, content creation, or related roles.
- Strong written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Proficiency in social media platforms and digital marketing tools.
- Analytical skills to assess campaign performance and make data-driven decisions.
- Team player with excellent interpersonal skills.
- Attention to detail and commitment to delivering high-quality work.
- Flexibility to adapt to changing market dynamics and trends.
Why Join Knowledgucate:
- Be part of a visionary organization reshaping global education.
- Collaborate with a diverse team of educationists and professionals.
- Contribute to promoting high-quality, accessible education worldwide.
- Access opportunities for professional growth and development.
Join Knowledgucate as a Marketing Executive and play a vital role in amplifying the impact of education on a global scale.
To apply, please submit your resume and a cover letter outlining your relevant experience and alignment with Knowledgucate's mission.
Application Deadline: 4th September 2023