As a Digital Marketing Coordinator, you will play a pivotal role in executing our digital marketing strategies. Working closely with the Marketing Manager, you will be responsible for managing various aspects of digital marketing, including Pay-Per-Click (PPC) advertising, website maintenance, social media, and HubSpot campaigns.

Key Responsibilities:

· PPC Advertising:

o Develop and manage PPC campaigns across platforms such as Google Ads and LinkedIn Ads.

o Conduct keyword research, create ad copy, and optimise campaigns for maximum ROI.

o Monitor campaign performance, adjust budgets, and make data-driven recommendations for improvement.

· Website Maintenance:

o Ensure the website is up-to-date, user-friendly, and SEO-optimised.

o Manage content updates, including blog posts, landing pages, and product listings.

o Perform regular website audits and identify opportunities for improvement.

· Social Media Management:

o Create and curate engaging content for various social media platforms, with a strong focus on LinkedIn.

o Schedule/publish posts, monitor engagement, and respond to comments and messages.

o Develop and execute social media advertising campaigns to increase brand visibility and engagement.

· HubSpot Integration:

o Use HubSpot to automate marketing processes, including lead nurturing and email marketing.

o Manage and segment contact lists for targeted marketing campaigns.

o Monitor and report on the performance of HubSpot campaigns, adjusting as needed.

Qualifications:

· Degree in Marketing, Digital Marketing, or a related field.

· Proven experience in managing PPC campaigns, SEO, website maintenance, and social media for a minimum of 3 years.

· Proficiency with digital marketing tools and platforms, including Google Ads, HubSpot, WordPress and social media management tools (namely LinkedIn).

· Strong analytical skills with the ability to interpret data and make data-driven decisions.

· Excellent written and verbal communication skills.

· Creative thinking and the ability to generate innovative marketing ideas.

· Highly organised and able to manage multiple tasks and deadlines effectively.

· Certification in Google Ads is a plus.