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Marketing Operations & Meta Ads Specialist

Overview

This role combines administrative excellence with Meta advertising expertise for Uprise Digital. You'll split your time between operational support and managing high-performance advertising campaigns. We need someone who can craft compelling copy that converts, navigate Meta's ad platform with confidence, and help maintain our operational systems. If you're both highly organized and creatively gifted, with a proven track record in digital advertising, this position offers the perfect blend of structure and creative opportunity.

Core Responsibilities

Meta Advertising (50%)

• Manage and optimize Meta ad campaigns across multiple business accounts
• Craft conversion-focused ad copy that captures attention and drives action
• Create and test multiple ad variations to maximize performance
• Analyze campaign metrics and provide actionable insights
• Stay current with Meta platform changes and best practices
• Work within client budgets while maximizing ROAS
• Recommend strategic adjustments based on performance data

Operations & CRM Management (50%)

• Maintain and optimize our GoHighLevel CRM system
• Track customer journeys and ensure proper lead attribution
• Create and manage automated workflows and follow-up sequences
• Coordinate with the broader marketing team on deliverables and timelines
• Support client onboarding and communication
• Assist with documentation and SOP development
• Maintain organized records of campaign assets and performance history

Requirements

Essential

• Minimum 2 years of direct experience managing Meta ad campaigns (minimum $20K monthly ad spend)
• Exceptional copywriting skills with proven results in advertising
• Strong understanding of direct response marketing principles
• Experience with audience targeting and campaign optimization
• Analytical mindset with ability to interpret performance metrics
• Outstanding organizational skills and attention to detail
• Excellent written and verbal communication

Preferred

• Experience with GoHighLevel CRM or similar platforms
• Understanding of customer journey mapping
• Experience in agency environment
• Background in multiple marketing channels (email, content, etc.)
• Knowledge of marketing automation tools

Ideal Candidate Profile

• Creative problem-solver who thinks outside the box
• Self-starter who can work independently and as part of a team
• Highly organized with strong time management skills
• Passion for testing and optimization
• Results-driven with a focus on ROI
• Ability to translate client goals into effective campaigns
• Commitment to staying current with digital marketing trends

What We Offer

• Collaborative, fast-paced environment
• Opportunity to work on diverse client accounts
• Professional development and growth potential
• Supportive team culture that values initiative
• Competitive compensation package

This role is perfect for someone who balances creative flair with analytical precision and wants to make a significant impact across both advertising results and operational excellence.