About the Company:

Established in 2019 and headquartered in Surabaya, this privately held company specializes in producing kid-friendly food products tailored to the needs of millennial mothers. With a team of 51–200 employees, the company is committed to crafting high-quality, value-added products that enhance children's well-being. Their flagship offering is a crunchy, ready-to-eat meat floss snack that has gained popularity among families seeking nutritious and convenient options for their children. This product is both BPOM-certified and Halal-certified by MUI, ensuring safety and compliance with dietary standards.

Beyond product development, the company serves as a comprehensive platform for millennial mothers, providing access to information, community support, and relevant products to address their parenting needs effectively. By continuously innovating and engaging with their audience, the company strives to be the go-to choice for families seeking wholesome and enjoyable food options for their children.

Role Overview

We are seeking a results-driven and strategic National Sales Manager to lead our sales operations across Indonesia. This role is ideal for a seasoned professional with a strong background in FMCG, particularly in food or moms & baby categories. The ideal candidate will possess proven expertise in managing key accounts, distributor networks, and modern trade channels, as well as demonstrated success in driving revenue growth and optimizing sales operations nationwide.

Key Responsibilities:

• Lead national sales strategies across general trade, modern trade, and national key accounts, ensuring consistent brand presence and revenue growth.

• Negotiate and secure product listings, visibility programs, and trade terms with major retail chains and distributors.

• Develop and expand distribution networks to improve product reach and availability across Indonesia.

• Prepare, manage, and control sales budgets, ensuring efficiency and ROI across all trade activities.

• Monitor, evaluate, and report on sales performance by channel, account, and region; implement data-driven solutions to achieve targets.

• Lead and develop a high-performing sales team, including supervisors, through coaching, performance monitoring, and team alignment with company goals.

• Collaborate with cross-functional teams (marketing, PPIC, finance) to ensure seamless execution of trade promotions, accurate forecasting, and operational excellence.

• Maintain strong relationships with retailers, distributors, stockists, and internal stakeholders to support long-term business growth.

• Ensure compliance with trade agreements and oversee AR management in line with company policy.

• Provide market intelligence and competitor analysis to support agile business decision-making.

Requirements:

• Minimum 5 years’ experience as a National Sales Manager in an FMCG environment, preferably in food or moms & baby categories.

• At least 3 years of experience managing supervisory-level teams.

• Strong analytical acumen in sales reporting, cost analysis, and trade term management.

• Proven ability in key account management and distributor relationship-building within Indonesia’s retail landscape.

• Excellent leadership, communication, and negotiation skills.

• High mobility and readiness to travel extensively across the country.