About the Company:

Established in 2019 and headquartered in Surabaya, this privately held company specializes in producing kid-friendly food products tailored to the needs of millennial mothers. With a team of 51–200 employees, the company is committed to crafting high-quality, value-added products that enhance children's well-being. Their flagship offering is a crunchy, ready-to-eat meat floss snack that has gained popularity among families seeking nutritious and convenient options for their children. This product is both BPOM-certified and Halal-certified by MUI, ensuring safety and compliance with dietary standards.

Beyond product development, the company serves as a comprehensive platform for millennial mothers, providing access to information, community support, and relevant products to address their parenting needs effectively. By continuously innovating and engaging with their audience, the company strives to be the go-to choice for families seeking wholesome and enjoyable food options for their children.

Role Overview

We are looking for an innovative and data-driven E-Commerce Manager to lead and scale our digital commerce operations across major marketplace platforms in Indonesia. This strategic role requires a strong leader with a proven track record in performance marketing, affiliate program development, and end-to-end campaign management. The ideal candidate brings hands-on experience with platforms such as Shopee, TikTok Shop, Tokopedia, Lazada, and Blibli, and is capable of delivering aggressive transaction growth targets.

Key Responsibilities:

• Develop and execute comprehensive e-commerce strategies encompassing promotions, SKU optimization, affiliate marketing, live streaming, and performance advertising.

• Design, launch, and manage high-performing affiliate programs with large-scale reach (10,000+ members) across key marketplaces.

• Oversee budget planning and execution for marketplace campaigns, ensuring efficient spend and high ROI.

• Lead daily e-commerce operations including product listings, dynamic pricing, promotional activities, and platform-specific advertising.

• Collaborate with leading e-commerce platforms and telemedicine partners to negotiate visibility, exclusive promotions, and growth partnerships.

• Forecast sales demand accurately in coordination with the PPIC team to ensure stock readiness for online campaigns.

• Analyze platform data and campaign performance, generating insights to improve conversion rates, customer acquisition, and order volumes.

• Work cross-functionally with internal teams (marketing, creative, operations, and finance) to align e-commerce initiatives with broader brand and business objectives.

• Drive innovation in campaign development, leveraging trends and consumer behavior to optimize engagement and transactions.

Requirements:

• Minimum 4 years of experience in e-commerce and marketplace operations, with at least 3 years in a leadership role.

• Demonstrated success in achieving large-scale transaction milestones (e.g., 200,000+ orders on Shopee and TikTok).

• Strong expertise in platform advertising and campaign performance analysis across Shopee, TikTok Shop, Tokopedia, Lazada, and Blibli.

• Hands-on experience managing sizable affiliate programs and promotional budgets.

• Strategic thinker with creative problem-solving skills and a deep understanding of e-commerce marketing, consumer behavior, and industry trends.

• Exceptional analytical, communication, and collaboration skills, with the ability to influence internal and external stakeholders effectively.