About the Company:

Established in 2019 and headquartered in Surabaya, this privately held company specializes in producing kid-friendly food products tailored to the needs of millennial mothers. With a team of 51–200 employees, the company is committed to crafting high-quality, value-added products that enhance children's well-being. Their flagship offering is a crunchy, ready-to-eat meat floss snack that has gained popularity among families seeking nutritious and convenient options for their children. This product is both BPOM-certified and Halal-certified by MUI, ensuring safety and compliance with dietary standards.

Beyond product development, the company serves as a comprehensive platform for millennial mothers, providing access to information, community support, and relevant products to address their parenting needs effectively. By continuously innovating and engaging with their audience, the company strives to be the go-to choice for families seeking wholesome and enjoyable food options for their children.

Role Overview

We are seeking a strategic, creative, and results-driven Brand Manager to lead the development and execution of integrated brand strategies that drive growth, visibility, and consumer engagement. The ideal candidate brings deep FMCG experience—preferably in food or moms & baby categories—and a proven track record in leading successful campaigns, product launches, and cross-functional initiatives that strengthen brand equity and market share.

Key Responsibilities:

• Develop and execute holistic brand strategies, including brand positioning, identity, and messaging, aligned with the company’s long-term vision and short-term objectives.

• Lead the planning and execution of 360° marketing campaigns across ATL, BTL, and digital channels to enhance brand visibility and consumer connection.

• Oversee end-to-end product development processes, acting as project lead from concept through to launch and distribution.

• Manage and optimize the marketing budget, ensuring strategic allocation and high ROI across campaigns and initiatives.

• Conduct in-depth market and competitor analysis to guide strategic decisions and identify new growth opportunities.

• Collaborate with cross-functional teams including R&D, sales, digital, and creative to align marketing efforts and ensure consistent brand messaging across touchpoints.

• Create compelling promotional content, sales tools, and brand materials to support ongoing brand-building and product support.

• Track and evaluate campaign performance, consumer trends, and brand health metrics, providing actionable insights to senior leadership.

• Champion innovation in branding and product positioning, continuously seeking new avenues to enhance customer engagement and loyalty.

Requirements:

• Minimum 4 years of experience as a Brand Manager in the FMCG industry.

• At least 3 years of leadership experience managing teams and cross-functional projects.

• Strong background in food or moms & baby categories is preferred.

• Proven ability to develop, manage, and evaluate marketing budgets and campaign effectiveness.

• Proficient in managing both traditional (ATL/BTL) and digital marketing initiatives.

• Experienced in leading product development cycles and launches.

• Strong analytical, strategic thinking, and problem-solving skills.

• Excellent communication and stakeholder management capabilities.

• Deep understanding of FMCG business operations and consumer dynamics.