About the Company: Our client is a multinational FMCG (Fast-Moving Consumer Goods) enterprise specializing in the research, production, and marketing of food and beverages.

Founded in Singapore in April 2023, this multinational technology-based food company is committed to deeply exploring the Asian market. In the year of 2024, under the name PT. COTG Sukses Makmur, the company built its first production base in Asia as a foundation to expand four main product categories: fruit jelly, pudding, beverages, ice products, and other future product lines.

With a focus on children and teenagers as the main consumers, the company aims to expand its product lines and categories, adhering to the core concept of “healthy and happy flavors", where the quality and innovation form the foundation of this company’s long-term success.

Job Role:

As the F&B Product Manager, you will lead the end-to-end development of innovative beverage products tailored to market demands. Your expertise in market research, product positioning, and cross-functional coordination will be key to launching successful products that align with consumer trends and company goals. We are looking for a strategic and detail-oriented professional with a strong background in product management, preferably in the FMCG industry, and fluency in Mandarin to effectively collaborate across diverse teams and markets.

Key Responsibilities:

• Responsible for the development process of new beverage products, including market research, product positioning, formula development and packaging design.
• Work with the R&D department to ensure the scientificity and innovation of product formulas.
• Manage the product trial production process to ensure that product quality meets company and regulatory requirements.
• Conduct regular market trend analysis and consumer research to identify new product opportunities and market demand.
• Analyze competitors' market performance and propose response strategies.
• Work with the marketing team to develop and implement product launch plans, as well as develop and manage product budgets, including cost analysis and pricing strategies.
• Develop sales tools and training materials to support the sales team in achieving sales targets.
• Monitor the financial performance of product lines to ensure that profit targets are achieved.
• Work closely with supply chain, production, quality control and other departments to ensure smooth product development and production processes.
• Lead and develop product teams to ensure the continuous growth and development of team members.

Candidate Requirements:

• Degree: At least a Bachelor's degree in Product Management, Food Science, Engineering, Business, or a related field.
• Years of Experience: Minimum 7 years of total working experience, including having at least 3 years of experience in product management/engineering/consulting, including 2 years of experience in a leadership or cross-functional coordination role related to product development.
• Industry Expertise: FMCG - Beverages.
• Language: Fluent in Mandarin (professional level fluency); proficient in English (spoken and written on professional level).
• Hands-on Experience: Demonstrated success in leading end-to-end product development, including market research, formulation, packaging, and cross-functional coordination.
• Technical Knowledge: Solid understanding of food safety regulations, labeling requirements, quality standards, and market dynamics within the food and beverage industry.