Paid Media & SEO Specialist

(Full-Time | Hybrid | Colombo, Sri Lanka)

Dawn 360 is on the lookout for a results-driven and strategic Paid Media & SEO Specialist to join our performance marketing team. This role is ideal for someone who thrives in a fast-paced digital environment and has hands-on experience running ad campaigns and optimizing websites for search.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms
• Conduct A/B testing on creatives, ad copy, and landing pages to drive conversion improvements
• Monitor and analyze key performance metrics (CTR, CPA, ROAS, etc.) and adjust campaigns for optimal performance
• Perform regular SEO audits and implement on-page and off-page strategies to improve organic rankings
• Conduct keyword research, competitor analysis, and technical SEO reviews
• Collaborate with design, content, and web development teams to align ad and SEO strategies with broader marketing goals
• Prepare and present performance reports and insights to the internal team and clients

Requirements

• 1–3 years of hands-on experience in paid media and SEO (agency or in-house)
• Proficiency in Google Ads and Meta Ads Manager
• Solid understanding of SEO tools and tactics (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog)
• Experience with Google Analytics, Google Tag Manager, and performance reporting
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent communication skills and attention to detail
• Google Ads and/or Meta Blueprint certifications are a plus