The Role

• Set up, manage, and optimize digital advertising campaigns across Meta & TikTok.
• Set up and maintain conversion tracking and custom events using Google Tag Manager (GTM).
• Develop direct response ad copy and landing pages to drive engagement and conversions.
• Monitor performance and scale high-performing campaigns while managing budgets and ROAS targets.
• Conduct A/B testing of creatives, audience segments, and landing pages to improve campaign performance continuously.
• Provide actionable insights and regular performance reports, demonstrating the value and impact of campaigns.
• Implement CRO strategies to improve the conversion rate of landing pages/websites.
• Analyze user behavior and website performance to identify conversion bottlenecks and areas for improvement.
• Collaborate with the web development and design team to create and test impactful CRO experiments.

Requirements

• Ability to work independently with minimal supervision.
• Minimum 3+ years of proven experience as a Performance Digital Marketing Specialist or in a similar role within a digital marketing agency.
• In-depth knowledge of Meta Ads with a track record of achieving outstanding results for clients.
• Strong analytical skills and the ability to interpret data to make data-driven decisions and recommendations.
• Proficient in using GA4.
• A proactive and results-oriented approach with a passion for staying updated with the latest trends and best practices in digital marketing.
• Google Ads and/or Facebook Ads certifications (Optional)

What We Offer

• Competitive salary and performance bonuses.
• Flexible work hours and remote work options.
• Collaborative, creative team culture.
• Opportunities for growth and advancement in Google Ads.