About the Company

Our client is positioning itself as a prominent beauty brand based in Indonesia. The brand swiftly gained recognition through its strategic online presence, introducing standout products which have proven for their effective use of natural ingredients and formulations tailored for sensitive skin.

Job Role

The client is looking for a highly skilled Senior Social Media Strategist to lead our social media efforts across Instagram and TikTok. You will be responsible for supervising the social media team, developing editorial content plans, overseeing content execution, and providing performance insights. You will also collaborate with internal teams and mentor junior members to ensure alignment with brand objectives.

Key Responsibilities

• Supervising social media teams in Indonesia.
• Develop and lead monthly and weekly editorial plans across all social media platforms (Instagram, TikTok, etc.).
• Oversee the execution of content and campaigns across social media.
• Monitor and analyze the performance of owned social media assets, and provide actionable insights and strategic recommendations on a weekly and monthly basis.
• Collaborate with cross-functional teams (Brand Marketing, Brand Development & Brand Activation) and provide guidance to junior social media team members.

Candidate Requirements

• Degree: at least Bachelor’s Degree in any major.
• Years of Experience: 3+ years of experience in social media strategy and content planning within the Beauty industry, with proven team leadership experience in senior/team leader/supervisor roles.
• Language: English (conversational).
• Strong knowledge of Instagram and TikTok trends and tools.
• Data-driven mindset with the ability to turn insights into strategy.
• Excellent collaboration and communication skills.
• Experience guiding and mentoring junior team members.
• Excellent research and analytical skills.