Responsibilities:

• Own and drive the strategic direction for all brands under the group, ensuring each has a clear identity, positioning, and long-term growth path.
• Conceptualize and lead the creation of high-impact, viral content across key platforms (TikTok, Instagram, YouTube, etc.).
• Build brand stories that connect emotionally and perform digitally.
• Develop and execute social strategies to grow follower base, increase engagement, and deepen customer connection across all social touchpoints.
• Initiate and manage brand partnerships with banks, corporates, influencers, and event organizers to expand reach, credibility, and brand value.
• Ensure all brand activities and campaigns are performance-driven with clear KPIs; track results, optimize in real time, and maintain strict budget discipline.
• Allocate and manage marketing budgets effectively across brands and channels; maximize ROI while maintaining creative excellence.
• Lead and mentor a growing team of brand and marketing professionals.
• Collaborate closely with Product, Sales, and Creative teams to ensure cohesive brand execution.

Qualifications:

• Minimum 8 years of experience in brand, creative, or marketing leadership—especially in Beauty, Fashion, or Lifestyle industries.
• Proven success in building brands from concept to market dominance.
• A digital native: understands what’s trending and how to drive growth across social media.
• Strong commercial mindset—able to tie every creative effort back to ROI.
• Hands-on, agile, and unafraid to get into the details when needed.
• Proven track record in managing performance-driven marketing budgets and cross-functional teams.