HEAD OF MARKETING - BRANDS & STRATEGY

Toyota Lanka (Pvt) Ltd.
Full-timeWattala, Sri Lanka

We’re looking for:

  • 3–5 years of proven experience in marketing, brand strategy, and/or strategic communications, ideally within an FMCG, automotive, or multinational corporate setting
  • A Bachelor’s degree in Marketing, Business Management, or a related discipline (MBA qualification with specialization in marketing would be a strong advantage)
  • A strategic thinker with a keen sense for brand building, market insights, and go-to-market execution
  • Demonstrated experience in developing and delivering phygital campaigns, brand activations, product launches, and large-scale events
  • Strong understanding of employer branding, customer segmentation, and consumer behavior synthesis
  • Excellent analytical, creative, and communication skills and capable of influencing across multiple stakeholder levels
  • Proficiency in digital tools, analytics, and MS Office (especially PowerPoint for brand storytelling)

What You'll Do:

Key Responsibilities:

  • Craft and execute the overall brand and marketing strategy aligned to business goals and evolving customer expectations
  • Lead integrated phygital campaigns, product launches, brand activations, and customer-facing events that drive visibility and engagement
  • Oversee market planning and positioning efforts, analyzing competitive landscapes and refining strategic direction
  • Drive employer branding initiatives in partnership with HR to strengthen internal brand equity and attract top talent
  • Translate brand vision into impactful, measurable actions across ATL, BTL, and digital platforms
  • Build strong internal collaboration between cross-functional teams, agencies, and media partners
  • Monitor and report on marketing effectiveness, ROI, and brand performance metrics

This is more than just a marketing job. It’s your chance to shape the voice of a global icon and energize an entire market. If you’re a strategic brand architect, a creative storyteller, and a results-driven marketer with the passion to lead transformational campaigns, we want to hear from you.

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