About the Company

Our client is a well-established industrial solutions provider, founded in 2000, with over two decades of expertise in delivering high-quality welding, cutting, and automation equipment to Indonesia’s manufacturing and fabrication industries. The company is recognized for its deep technical knowledge, reliable customer service, and long-term partnerships with global machinery brands such as Bodor Laser, Fronius, and others.

Serving a wide range of sectors, including automotive, construction, heavy equipment, and energy, it offers not only equipment sales but also application engineering, after-sales support, and technical consulting. The company is committed to helping clients achieve operational efficiency and high production standards through tailored solutions, advanced technology, and field-proven expertise.

Job Role

As a leading industrial technology provider specializing in advanced welding solutions and services, with a strong focus on innovation and technical precision, and serving a diverse client base across manufacturing, construction, automotive, and heavy industry sectors, the company is seeking a Sales Manager, to lead the commercial strategy and execution for the East Java region, while working from Surabaya.

This includes managing a sales team, growing the client base, and ensuring revenue targets are consistently met. The role requires strong leadership, customer-centricity, and a proactive sales mindset. You’ll also engage in key account management, contract negotiations, and cross-functional coordination to ensure smooth operations.

Key Responsibilities

• Develop and implement regional sales strategies
• Lead, coach, and evaluate the performance of the sales team
• Analyze market trends and identify new business opportunities
• Conduct visits and maintain strong relationships with key clients
• Prepare sales reports, forecasts, and performance analysis
• Achieve regional sales targets and business growth goals
• Resolve customer issues and provide effective solutions
• Negotiate contracts and commercial agreements
• Coordinate across departments to support operations
• Build strategic networks and long-term partnerships
• Client’s Products:
  • Welding Equipment
    • Manual Welding Machines: MIG/MAG, TIG, and Stick (SMAW)
    • Advanced Welding Systems: Robotic welding arms, multi-process systems
    • Automated Welding Lines: For mass production and industrial use
    • Power Sources & Controls: Inverter-based, high-precision power units
    • Brands: e.g., Fronius, Kobelco, ESAB
  • Laser Cutting Machines
    • Fiber Laser Cutting Systems: For sheet metal, stainless, aluminum, carbon steel
    • CNC-Controlled Laser Systems: Precision cutting with high speed
    • Brands: e.g., Bodor Laser (a major partner brand)
  • Cutting Solutions
    • Plasma Cutting Machines
    • Oxy-fuel Cutting Equipment
    • CNC Cutting Tables & Controls
  • Automation & Integration Tools
    • Welding automation systems
    • Handling systems integrated with CNC/robotics
    • Customized production cells for specific industries
  • Spare Parts & Consumables
    • Welding wire, electrodes, nozzles, tips, gas lenses
    • Laser machine parts: lenses, protective glass, nozzles
    • Cutting fluids, coolants, etc.
• Target Market / Customer Segments:
  • Metal Fabrication Workshops
  • Automotive Manufacturers & Vendors
  • Shipbuilding Companies
  • Construction Equipment Suppliers
  • General Manufacturing (e.g., steel furniture, enclosures, HVAC, signage)
  • Oil & Gas Fabricators

Candidate Requirements

• Education: Minimum Bachelor's Degree in any major; preference for Management, Engineering, or Marketing, or related field.
• Experience:
  • More than 7 years of Sales experience, with minimum 3–5 years of managerial experience in B2B sales.
  • Proven track record in managing a regional sales team and achieving sales targets.
  • Experience selling industrial capital equipment.
• Industry & Market Knowledge: Good understanding of the metal fabrication, manufacturing, automotive, or construction industries.
• English Skills: Functional proficiency, especially in technical communication - ability to understand and communicate technical terms, product manuals, and basic email or report writing.
• Professional Skills:
  • Strong track record in team leadership and target achievement.
  • Excellent interpersonal and negotiation skills.
  • Strong negotiation and commercial acumen.
  • Capable of conducting field visits and managing client relationships independently.
  • Analytical mindset for sales planning, forecasting, and performance evaluation.
• Mobility: Willing to travel across East Java and surrounding regions as part of customer engagement and market development.