About Metana

Metana is a leading career-focused coding bootcamp specializing in Web3, Blockchain, AI/ML, Full-Stack Development, and Cybersecurity education. Founded in 2022, we empower individuals to transform their careers through intensive, mentor-driven online bootcamps with a job guarantee. With a proven track record of 70-90% job placement rates and an average salary increase of $26,500 for our graduates, we're at the forefront of tech education innovation.

Our mission is simple: bridge the gap between traditional education and the rapidly evolving tech industry by providing accessible, high-quality training that gets results.

Position Overview

We're seeking a hands-on HubSpot CRM & Lifecycle Marketing Specialist to build, manage, and optimize our marketing automation and CRM operations. This role is critical to scaling Metana's student acquisition, engagement, and conversion efforts across our B2C bootcamp programs and growing B2B corporate training division.

You'll be responsible for the setup, maintenance, and optimization of HubSpot, ensuring our CRM workflows, lead tracking, student segmentation, email campaigns, and reporting run seamlessly. This is a purely operational role: implementing, testing, and iterating processes to support acquisition, nurturing, re-engagement, onboarding, conversion, and alumni engagement campaigns.

What You'll Do

🔧 Seamless CRM Operations

• Set up and manage HubSpot CRM logic, custom properties, lifecycle stages, deal pipelines, and integrations
• Ensure smooth alignment between marketing, admissions, and student success teams
• Integrate HubSpot with existing tools (Typeform, Zoom, Slack, Google Analytics, payment processors)

📊 Clean, Actionable Data

• Maintain a deduplicated database with accurate segmentation and reliable lead source tracking
• Implement and optimize UTM tracking across all marketing campaigns
• Create and manage student lifecycle stages from prospect → applicant → enrolled → graduate → alumni

⚙️ Effective Lifecycle Journeys

• Build and optimize automated workflows for:
  • Lead nurturing (webinar attendees, blog readers, course quiz takers)
  • Application funnel (application started → incomplete → completed)
  • Student onboarding (enrollment → bootcamp start → engagement sequences)
  • Re-engagement campaigns (inactive leads, past applicants)
  • Conversion optimization (application → enrollment → payment)
  • Alumni engagement (job search support, success stories, referral programs)

📈 Clear Funnel Visibility

• Create actionable dashboards and reports showing:
  • Funnel velocity and conversion rates at each stage
  • Lead source performance and ROI tracking
  • Email campaign performance metrics
  • Student engagement and completion rates
  • Revenue attribution by channel

🧪 Data-Driven Optimization

• A/B test email sequences, subject lines, CTAs, and landing page forms
• Refine segmentation strategies based on behavior, interests, and bootcamp preferences
• Collaborate with marketing and admissions teams to improve conversion flows
• Implement lead scoring models to prioritize high-intent prospects

🤝 Admissions & Student Success Enablement

• Improve lead routing and assignment logic to the admissions team
• Create notification workflows for time-sensitive actions
• Support student success team with engagement tracking and at-risk student identification

Success Metrics (Target Goals)

• ✅ 90% of new leads properly tagged, segmented, and assigned within 24 hours
• ✅ 6+ automated workflows live within the first 6 weeks
• ✅ Comprehensive CRM dashboards with full funnel visibility delivered by month 2
• ✅ 10-15% improvement in lead-to-application conversion through workflow optimization
• ✅ 20% reduction in manual CRM tasks through automation
• ✅ Clean data hygiene: Zero duplicate records, 95%+ complete contact properties

Requirements

Required Experience & Skills

• ✅ 2+ years of hands-on experience managing HubSpot Marketing Hub and CRM
• ✅ Proven track record implementing workflows across the full customer lifecycle (awareness → conversion → retention)
• ✅ Strong understanding of B2C lifecycle marketing for education, SaaS, or high-consideration purchases
• ✅ Experience creating dashboards, reports, and attribution models in HubSpot
• ✅ Proficiency with email marketing best practices, A/B testing, and deliverability optimization
• ✅ Strong analytical mindset with ability to translate data into actionable insights
• ✅ Fluent in English (written and spoken)

Nice to Have

• 🌟 HubSpot certifications (Marketing Hub, CRM Implementation, Email Marketing)
• 🌟 Experience in education technology, online bootcamps, or EdTech sector
• 🌟 Familiarity with student enrollment funnels and application processes
• 🌟 Experience with Typeform, WordPress, Google Tag Manager, Zapier, or Make
• 🌟 Knowledge of Web3, blockchain, or tech training industries
• 🌟 Experience collaborating with sales, admissions, or RevOps teams
• 🌟 SQL or Python skills for advanced reporting (nice bonus!)

What We Offer

💰 Competitive Compensation

• Project-based compensation aligned with your experience level

🚀 Growth & Impact

• Directly impact thousands of students' career transformations
• Work with a rapidly growing, mission-driven startup
• Opportunity to shape marketing operations from the ground up
• Potential for ongoing engagement or full-time conversion based on performance

🛠️ Modern Tech Stack

• Smooth digital workspace: Slack, Notion, HubSpot, Google Workspace, and many cool internal tools
• Access to necessary tools, software licenses, and resources
• Collaborative team across US, Europe, Ocenia and beyond

🎯 Autonomy

• Freedom to architect and implement solutions based on best practices
• Trusted to make strategic decisions and iterate quickly
• Direct access to leadership for rapid feedback and approvals

About Our Team & Culture

At Metana, we're a diverse, international team united by our mission to democratize tech education. We value:

• Results over process – We care about impact, not micromanagement
• Continuous learning – We're in education because we love learning ourselves
• Student-first mindset – Everything we do is to help our students succeed
• Transparency and feedback – We communicate openly and iterate fast
• Innovation – We embrace new ideas and aren't afraid to experiment

Application Process

1. Apply via Rooster with your resume and brief cover letter
2. Initial screening call (20 minutes)
3. Test assignment – Real-world HubSpot scenario (2-3 hours)
4. Technical interview + Final conversation – Meet the team and deep dive on your HubSpot experience and approach (60 minutes)
5. Offer & onboarding

Timeline: 2-3 weeks from application to start date

Equal Opportunity Statement

Metana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members and contractors. We do not discriminate based on race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

Important Notes

• 🎯 This role focuses specifically on HubSpot operations – not broader digital marketing strategy

Ready to Apply?

If you're a HubSpot expert who thrives on building scalable marketing systems and wants to directly impact career transformations for thousands of aspiring tech professionals, we'd love to hear from you!

Questions?

For inquiries about this role, please contact: Chamaru Amasara: linkedin.com/in/chamaru

Learn more about Metana: 🌐 https://metana.io ⭐ Student Reviews: https://metana.io/metana-reviews/