About the Role

We are looking for an experienced Senior Digital Marketing Specialist with at least 5 years of proven experience in a digital agency environment. This role is ideal for someone ready to step up into a leadership position, manage campaigns end-to-end, guide a team, and drive innovative strategies across multiple digital channels.

You would be the immediate point of contact with clients, ensuring that their requirements are properly documented, strategized, and executed.

Key Responsibilities

• Develop, execute, and optimize full-funnel digital marketing strategies across SEO, SEM, social media, email, and display.
• Lead the digital marketing team — providing mentorship, task allocation, and quality oversight.
• Manage client digital strategies and ensure campaigns align with business goals.
• Serve as the primary point of contact for clients, understanding their needs and translating them into actionable marketing strategies.
• Oversee paid media campaigns (Google, Meta, LinkedIn, YouTube, programmatic) with strong focus on ROI.
• Monitor KPIs and prepare insightful reports to present to management and clients.
• Coordinate with creative, content, and performance teams to deliver integrated campaigns.
• Ensure proper tracking, attribution, and reporting using GA4, Tag Manager, and other analytics platforms.
• Stay updated on digital marketing trends, tools, and platform updates, and share knowledge with the team.

Qualifications & Experience

• Minimum 5 years of experience in a digital marketing agency (mandatory).
• Proven expertise in both organic and paid digital channels.
• Strong experience managing cross-channel campaigns and client accounts.
• Solid understanding of SEO, SEM, Paid Media, Social Media, and Email Marketing.
• Proficiency in Google Analytics (GA4), Tag Manager, and reporting tools like Looker Studio.
• Strong leadership and project management skills.
• Excellent communication and presentation skills for client interactions.
• Google, Meta, or HubSpot certifications are a strong plus.

Key Skills

• Digital Marketing Strategy & Execution
• Paid Media & SEO
• Analytics, Tracking & Reporting
• Team Leadership & Client Management
• Conversion Optimization & Growth Hacking

Why Join Us?

• Attractive salary package of LKR 160,000+ depending on experience.
• Opportunity to step into a leadership role and build a high-performing digital team.
• Exposure to international and local clients across diverse industries.
• Work in a dynamic, fast-paced agency environment where your strategies create direct impact.
• Growth potential with clear career progression into management.
• Access to continuous learning, certifications, and the latest marketing tools.

Apply Now if you are a digital marketing professional ready to lead, inspire, and deliver results at scale!