About the Role

We are looking for a talented Digital Marketing Specialist with at least 3 years of hands-on experience in a digital agency environment. The ideal candidate will be a versatile marketer with a strong background in managing campaigns across multiple platforms, analyzing performance data, and delivering measurable results for clients.

This is a client-facing role where you will serve as the primary point of contact, ensuring that client requirements are accurately captured, strategically planned, and executed to deliver optimal results.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other platforms.
• Assist in developing client-specific digital marketing strategies to meet business goals.
• Manage social media advertising, search engine marketing, and display campaigns.
• Monitor campaign performance, analyze KPIs, and prepare detailed reports.
• Collaborate with creative and content teams to ensure cohesive campaign execution.
• Support SEO, content marketing, and email marketing initiatives as needed.
• Ensure proper tracking and reporting using GA4, Tag Manager, and analytics tools.
• Keep up-to-date with digital marketing trends, tools, and platform updates.
• Serve as the primary point of contact for clients, understanding their needs and translating them into actionable marketing strategies.

Qualifications & Experience

• Minimum of 3 years of digital marketing experience within an agency background (mandatory).
• Strong knowledge of paid media, social media, and SEM campaigns.
• Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Hands-on experience with Google Analytics (GA4), Tag Manager, and reporting dashboards.
• Knowledge of SEO and content marketing fundamentals is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.
• Google and Meta certifications preferred.

Key Skills

• Multi-channel Campaign Management
• Paid Media Optimization (Google & Social)
• Analytics & Reporting
• SEO & Content Support
• Client Communication & Team Collaboration

Why Join Us?

• Attractive salary package of LKR 130,000+ depending on experience.
• Work with a wide range of clients across industries.
• Exposure to the latest tools, strategies, and industry best practices.
• Supportive and collaborative agency environment.
• Clear career progression into senior digital marketing or lead roles.

Apply Now if you are a digital marketer with the passion and expertise to deliver impactful campaigns and manage client relationships effectively!