About Metana

Metana is building next-gen education solutions that blend tech, career transformation, and storytelling. We’re scaling aggressively, and we need a technical growth leader who can own everything from indexing and AI SEO to paid media and attribution.

What You’ll Do

Technical SEO & Site Infrastructure

• Lead comprehensive SEO audits and triage issues (crawlability, canonical tags, redirect chains, indexation).
• Drive SEO during site migrations, redesigns, or framework shifts (URL mapping, redirect strategies).
• Optimize Core Web Vitals, structured data / schema markup, internal linking, and performance metrics.
• Build automation tools / scripts (Python, SQL, or similar) for SEO monitoring, crawl reports, or error detection.
• Oversee housekeeping: dead link cleanups, URL pruning, redirect maps, content pruning.
• Experience with SEMRush, SurferSEO, Ahrefs, Screaming Frog, GPT-5, Google Search Console, Google Tag Manager, Google Analytics, Hubspot

AI-Driven SEO & Innovation

• Lead AI SEO initiatives: prompt engineering for metadata, semantic clustering, content automation.
• Experiment with LLM SEO strategies for AI-powered search (ChatGPT, Google SGE, etc.).
• Create dashboards and data pipelines connecting GA4, Search Console, internal data for organic visibility insights.
• Run SEO experiments (meta changes, landing page variations, structured data tests).

Performance Marketing & Campaign Ownership

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, etc.
• Manage ad creative, audience segmentation, landing pages, tracking pixels, and budget allocations.
• Design cross-channel experiments (creative, audience, funnel) to improve CAC, ROAS, and LTV.
• Develop attribution models and performance dashboards (mixing paid + organic) that link campaigns to business outcomes.

Leadership, Collaboration & Strategy

• Mentor junior marketers or SEO specialists; help formalize growth / SEO processes.
• Serve as the liaison between content, design, product, and engineering to align SEO + performance goals.
• Report on organic and paid growth metrics to leadership, drive insights, and recommend strategic directions.

You’ll Succeed If You Have

• 3–5+ years in technical SEO, growth marketing, or data-driven performance roles.
• Proven experience with site migrations, technical audits, redirect strategy, and large-scale websites.
• Strong skills with HTML, CSS, JavaScript rendering, web architecture, and indexation logic.
• Hands-on experience managing Google Ads, Meta, LinkedIn campaigns and budget optimization.
• Expertise in GA4, Search Console, Google Tag Manager, data visualization, and attribution modeling.
• Ability to write or maintain automation scripts / pipelines (Python, SQL, etc.).
• Experience with structured data, schema markup, and rich snippets.
• Demonstrated ability to work cross-functionally with dev, product, and content teams.
• Experience mentoring or leading projects and setting standards.

Bonus Points

• Experience with Next.js, React, or SSR / hybrid apps with SEO constraints.
• Built or maintained AI-driven SEO workflows or content automation systems.
• Worked with advanced attribution models (multi-touch, algorithmic attribution).
• Experience scaling SEO or growth in a fast-moving startup or scale-up environment.

Why Join Metana

• Shape how people discover and engage with Metana across organic and paid channels.
• Autonomy to lead experimentation, AI-led growth, and innovation.
• Collaborative, growth-oriented team culture.
• Competitive comp, remote flexibility, and opportunity to make a big footprint.