Job Overview:

We are seeking a creative and analytical Digital Marketing Executive to plan and execute online marketing campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will have hands-on experience managing digital channels, analyzing campaign performance, and implementing strategies to grow online presence and achieve business goals.

Key Responsibilities:

• Develop, plan, and execute digital marketing strategies across multiple platforms.
• Manage and optimize campaigns on social media, Google Ads, and other digital channels.
• Create engaging content for social media, websites, and email marketing.
• Monitor and analyze performance metrics using tools such as Google Analytics, Meta Business Suite, etc.
• Conduct keyword research and implement SEO/SEM strategies.
• Coordinate with designers, writers, and other team members to produce high-quality marketing materials.
• Manage social media pages, including content scheduling, boosting, and responding to inquiries.
• Track ROI and prepare performance reports for all digital campaigns.
• Stay updated with the latest trends and technologies in digital marketing.

Key Skills:

• Social media marketing (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Google Ads and Meta Ads campaign management
• SEO & SEM optimization
• Content creation and copywriting
• Email marketing and automation tools (Mailchimp, HubSpot, etc.)
• Google Analytics and performance reporting
• Creative thinking and attention to detail
• Time management and multitasking
• Basic graphic design knowledge (Canva, Photoshop preferred)
• Excellent communication and teamwork skills

Requirements:

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
• 1–3 years of experience in a digital marketing or similar role.
• Proven experience in managing paid campaigns and organic growth strategies.
• Familiarity with analytics and social media tools