Lead brand strategy and positioning across all categories and channels, ensuring strong equity, innovation, and consistency while enabling revenue growth across retail, food service, and e-commerce. The role will drive the global brand roadmap, oversee portfolio innovation, and ensure alignment of all market initiatives to Dilmah’s core brand values and purpose.

Key Responsibilities

• Define brand vision, positioning, and long-term growth strategy aligned with business objectives.
• Lead portfolio management and innovation (NPD) initiatives, from insight to execution.
• Translate consumer insights into impactful campaigns, packaging, and storytelling.
• Guide regional stakeholders, agencies, and partners to ensure brand alignment across markets.
• Oversee content development and ensure consistency across digital and offline touchpoints.
• Manage brand budgets and track ROI, performance dashboards, and brand equity metrics.
• Partner with Shopper, Trade, and Digital Marketing teams to activate integrated brand campaigns.
• Support market growth through trade, retail, and e-commerce marketing programs.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• Master’s degree or Professional Qualification in Marketing is preferred.
• Minimum 10 years’ experience in brand or marketing management, ideally in FMCG with international markets.
• Proven expertise in brand strategy, innovation, and global marketing execution.

Key Performance Indicators

• Brand equity and awareness growth
• NPD success and innovation revenue contribution
• ROI on brand campaigns
• Market share and Share of Voice improvement