About the Role

The SDR will act as the pipeline engine of the sales team — responsible for generating, qualifying, and nurturing leads to maintain a consistent daily demo volume. This role directly influences revenue by ensuring high-quality demos and warm, engaged prospects enter the sales pipeline.

This is not just a calling job. The SDR will manage lead sourcing, qualification, WhatsApp nurturing, referral campaigns, and annual plan promotion warming.

Key Responsibilities

1. Lead Generation & Demo Booking

• Execute 200+ touchpoints per day (calls, messages, WhatsApp, email).
• Respond to incoming WhatsApp inquiries within minutes.
• Re-engage dormant leads and recycle pipeline opportunities.
• Maintain a minimum of 12 demos/day scheduled across the team.

2. Lead Qualification

Assess prospects based on:

• Business size
• HR requirement & pain points
• Budget suitability
• Implementation timeline
• Industry use case
• Readiness to adopt a software solution

Only relevant leads should be forwarded to the demo calendar.

3. Pipeline Nurturing & Follow-Up

• Send structured WhatsApp reminders prior to demos.
• Share quick voice notes to handle objections and FAQs.
• Reschedule no-shows and keep prospects warm through sustained engagement.
• Maintain high show-up rates through well-timed reminders.

4. Referral Program Management

• Run a monthly referral outreach campaign with existing customers.
• Request and nurture referrals until demo stage.
• Fast-track referred leads due to higher intent and conversion probability.

KPIs & Performance Metrics

• 12 demos per day enabled
• 200+ outbound touchpoints daily
• Increased demo show-up rates
• Qualified leads forwarded to demo team
• Growth in referral-based demos
• Interest generated in annual plan offers

Required Skills & Experience

Must-Have

• Strong communication in English + Sinhala/Tamil
• Fast response and follow-up discipline
• Persuasive and engaging personality
• Familiarity with WhatsApp-based sales communication
• Ability to manage objections professionally

Good-to-Have

• Experience in B2B software or HR solutions
• SDR/Inside Sales/Tele-Sales/Customer Support background
• Understanding of payroll/attendance/HR processes
• Excel/Google Sheets proficiency for lead management

Personality Fit

Ideal candidates are:

• Consistent and target-driven
• Proactive and fast communicators
• Curious about customer problems
• Comfortable running daily follow-ups
• Interested in career growth within sales

Career Path

SDR → Demo Specialist → Closer / Account Manager

Compensation

• Competitive base salary
• Incentives tied to: Demo Quality & Volume Show-up Rates Referral Conversions Annual Plan Upsells