About Rooster

Rooster is a modern payroll and HR management platform built for growing businesses. We help companies automate payroll, statutory compliance (EPF, ETF, APIT), attendance, and workforce management with speed and accuracy.

We are in a rapid growth phase and are expanding our sales team to scale demo capacity and close mid-market customers.

Role Overview

We are looking for a driven Account Executive to own product demos and sales conversations for companies with <100 employees.

This role is critical to scaling revenue. You will run high-quality demos, manage mid-market opportunities, and convert qualified leads into paying customers. Leads will be provided by the SDR team ,your focus is demo excellence, deal progression, and closing.

Key Responsibilities

Sales & Demos

• Conduct live product demos for SMB companies (<100 employees).
• Understand customer pain points and tailor demos to payroll, compliance, and HR needs.
• Clearly articulate Rooster’s value proposition and ROI to decision-makers.
• Handle objections and guide prospects through the buying process.

Deal Management

• Own the sales cycle from demo to close for assigned accounts.
• Coordinate with SDRs, closers, and onboarding teams to ensure smooth handovers.
• Maintain accurate deal notes, pipeline updates, and forecasts in the CRM.

Collaboration

• Work closely with the SDR team to improve demo readiness and lead quality.
• Provide feedback to marketing and product teams based on customer conversations.
• Support onboarding handoff post-sale to ensure customer success.

Success Metrics (KPIs)

• Number of demos conducted per week.
• Demo → close conversion rate.
• MRR closed per month.
• Sales cycle duration for SMB accounts.

Requirements

• 1–3 years of experience in B2B sales, SaaS sales, or account executive roles.
• Strong communication and presentation skills.
• Comfortable running demos for HR, finance, and operations stakeholders.
• Ability to understand and sell value-based solutions (not just features).
• Organized, disciplined, and target-driven.
• Experience with payroll, HR software, or B2B SaaS is a plus (not mandatory).

What We Offer

• Competitive base salary + commission.
• Clear targets and uncapped earning potential.
• Direct impact on company growth and revenue.
• Fast-paced startup environment with learning and growth opportunities.
• Exposure to B2B style sales processes.