Post of Regional/Area Manager

As Regional/Area Manager (Retail & Food Services), you will be responsible for leading and expanding Dilmah’s presence in international Market. You’ll drive strategic growth across both retail channels (e.g., grocery chains, in-store boutiques) and foodservice channels (e.g., hospitality, restaurants, cafes).

Your Responsibilities:

• Implement a comprehensive sales and marketing strategy for both Retail and Food Service channels.
• Nurture partnerships with distributors, retail chains, foodservice operators, and local stakeholders.
• Monitor and analyse market trends, consumer behaviour, competitor activity, and pricing strategies to identify opportunities.
• Oversee negotiation of contracts, pricing agreements, and joint marketing initiatives.
• Ensure compliance with regulatory, quality, and brand standards across markets.
• Work closely with cross functions—logistics, QA, production etc.—to ensure seamless execution.
• Report on sales performance, forecasting, and strategic priorities to senior leadership.

Candidate Profile

We’re looking for someone who brings:

• Proven experience (6+ years) in international sales or business development in Retail and/or Food Service channels.
• Demonstrated track record driving growth—achieving sales targets and expanding market presence.
• Strong understanding of international market dynamics, trade policies, and consumer behaviour.
• Exceptional negotiation, leadership, and team management capabilities.
• Strategic thinking with a data-informed approach.
• Excellent communication skills in English.