Do you have a passion for driving results through data-driven marketing strategies? Are you a creative problem-solver who thrives in a fast-paced environment? If so, join Hype Invention, a leading marketing agency known for its innovative spirit and results-oriented approach!

About Hype

Owned and operated under the Hype Insight group of companies, Hype Invention is a digital marketing agency based in Colombo. Our team consists of young, dynamic content writers, marketing specialists, designers, and web developers. With a focus on global clients, our portfolio includes projects from Europe, Australia, Canada, and the United States.

The Role

The Performance Marketer is responsible for developing and managing paid advertising campaigns for our company. This includes planning, creating, and optimizing campaigns across a variety of platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. The Performance Marketing Specialist will also work closely with the project management team to develop and execute marketing strategies that drive traffic and conversions.

What You'll Do:

• Bid and place campaigns within various digital platforms (e.g., Google, Facebook, LinkedIn) and manage ongoing real-time optimization of live media to ensure client goals are met or exceeded.
• Ensure campaigns are pacing according to overall strategy and expectations by monitoring performance and making adjustments when necessary.
• Manage campaign budgets across various platforms daily, weekly, and quarterly.
• Collaborate with Specialists and Project Managers on upcoming campaigns to determine the best platforms, target audiences, and creative strategies to implement.
• Support clients with account configuration and tracking using tools such as GTM.
• Set up and test conversion tracking across GTM, GA4, and other tracking platforms to ensure accurate measurement of campaign performance.
• Communicate with clients and provide recommendations by identifying key insights from campaign reports to optimize performance.
• Assist with client-facing calls and campaign reporting, including performance reports, campaign analytics, ad-hoc analysis, and conversion optimization.
• Work independently with minimal supervision and contribute to team growth by supporting colleagues and helping train new Performance Marketers.

Who We're Looking For:

• 1+ year of experience in paid advertising
• Experience managing paid media campaigns across multiple platforms
• Mandatory experience across Google, YouTube, Facebook, Instagram, and LinkedIn Ads
• Experience with other paid advertising platforms such as Twitter, Snapchat, Pinterest, Amazon, Spotify, DV360, TradeDesk is a plus
• Experience in setting up conversion tracking to measure campaign performance effectively
• Excellent writing and communication skills
• Ability to work independently as well as part of a team
• Strong analytical and problem-solving skills

Ready to Unleash Growth?

If you're a data-driven marketer who thrives on exceeding expectations, we encourage you to apply! At Hype Invention, you'll have the opportunity to work on exciting projects with a talented team, make a real impact, and propel your career forward.