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Senior Digital Marketing Executive

Echt Social
Full-timeColombo, Sri LankaLKR 100 - 160,000/month
Location: Remote (Hybrid – occasional in-office days)
Job Type: Full-time

Seeking a Senior Digital Marketing Executive with a penchant for digital excellence. Join our collaborative team and take the reins on our clients' social media accounts. From ideating strategic roadmaps to overseeing daily operations, you'll be at the forefront, crafting and executing innovative strategies.

Let's redefine social media success together.

Skills, Experience and Qualifications

Client Management & Strategy

  • Be the primary point of contact for key accounts, ensuring client satisfaction and retention.
  • Lead monthly performance reviews and strategic planning discussions with clients.
  • Collaborate with the creative and content teams to develop ad-ready assets that perform.
  • Propose new campaign ideas and growth opportunities based on trends and analytics.

Paid Ads (Primary Focus)

  • Plan, execute, and optimise paid media campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube).
  • Run A/B tests, manage budgets, monitor performance daily, and suggest data-driven improvements.
  • Build and maintain detailed performance reports with key insights and recommendations.
  • Stay updated on algorithm changes, ad formats, and industry trends to keep campaigns competitive.
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms.
  • Set up dynamic remarketing ads on supporting platforms.
  • Measuring and reporting on all the KPIs on the performance of all digital marketing campaigns

Team Collaboration & Upskilling

  • Mentor junior execs on campaign setup, optimisation, and reporting.
  • Work closely with strategy and design teams to align messaging across channels.
  • Contribute to pitch decks, strategy proposals, and internal brainstorming sessions.

What We’re Looking For

✅ 2–4 years of experience in digital marketing, with a proven track record in paid advertising

✅ Hands-on experience with Meta Ads Manager and Google Ads (Search & Display mandatory)

✅ Strong analytical skills and mastery of performance metrics, reports, and dashboards

✅ Excellent communication skills and the ability to manage client relationships independently

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