Full-time
South Jakarta, South Jakarta City, Jakarta, Indonesia- B2B Marketing Strategy & GTM
● Define and execute Go-To-Market strategies for CXaaS, BPaaS, and AI solutions
● Develop vertical marketing strategies (BFSI, Insurance, Multifinance, etc.)
● Position Principal products and Managed Services effectively in the market
- Demand Generation & Pipeline Impact
● Design and operate Account-Based Marketing (ABM)
● Drive pipeline from lead → MQL → SQL → revenue
● Work closely with Sales to ensure marketing contributes directly to revenue
- Messaging & Value Proposition
● Translate complex CX / AI / BPaaS capabilities into clear, compelling business value
● Own content strategy: proposals, case studies, whitepapers, events
● Collaborate with Pre-sales on solution storytelling
- Team & Stakeholder Management
● Lead marketing functions (Demand Gen, Content, Marketing Ops)
● Define KPIs (Pipeline, CAC, Conversion, ROI)
● Manage agencies, vendors, and strategic partners