Job Title: Junior Paid Media Executive (Meta & TikTok Ads)

Job Description

We are looking for a Junior Paid Media Executive to join our marketing team. In this role, you will be responsible for creating, managing, and optimizing paid advertising campaigns specifically on Meta (Facebook & Instagram) and TikTok Ads platforms.

You will work closely with the Social Media team to execute performance driven campaigns across multiple brands. This role requires someone with at least 1 year of hands-on experience in Meta Ads and TikTok Ads, who understands campaign structures, targeting strategies, and performance optimization techniques.

This position is ideal for a results oriented individual who has a keen eye for data, enjoys testing and scaling campaigns, and is passionate about maximizing return on ad spend (ROAS), leads, sales, and overall campaign performance.

Roles & Responsibilities

Campaign Planning & Execution

• Plan, structure, and execute high performing paid campaigns on Meta (Facebook & Instagram) and TikTok aligned with brand and performance objectives.

Campaign Monitoring & Optimization

• Monitor campaign performance daily and implement data driven optimizations to improve key metrics such as CTR, CPA, and ROAS.

Creative & Ad Copy Collaboration

• Collaborate with the Social Media and Design teams to develop, test, and scale high converting ad creatives.

Audience Targeting & Research

• Conduct strategic audience research and implement advanced targeting and retargeting strategies to maximize conversions.

Budget & Performance Management

• Manage and optimize ad budgets efficiently to achieve maximum ROI across multiple brands.

Reporting & Insights

• Analyze campaign data and prepare actionable performance reports with clear growth recommendations.

Collaboration

• Work closely with internal teams to ensure seamless execution and continuous improvement of paid media campaigns.

Requirements

• Minimum 1 year of hands-on experience managing Meta (Facebook & Instagram) Ads and TikTok Ads.
• Strong understanding of campaign objectives, audience targeting, retargeting, and scaling strategies.
• Proven ability to analyze performance metrics and optimize campaigns for better results.
• Results driven mindset with a strong focus on maximizing ROI and campaign efficiency.
• Strong communication and teamwork skills.
• Eagerness to stay updated with digital advertising trends and platform updates.