Job Requirements - - - - - - - -

• 05+ years of experience in growth, performance, or digital marketing, preferably in software, SaaS, or technology-driven products.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; postgraduate qualifications will be an added advantage
• Proven track record of driving customer acquisition and sales through online marketing channels.
• Hands-on expertise with performance marketing platforms (Google Ads, Meta Ads, LinkedIn Ads,
• Performance Max) and AI-powered marketing tools (ChatGPT, Copy.ai, platform AI features) is a plus.
• Strong understanding of funnels, CRO, A/B testing, and data-driven optimization to maximize business impact.
• Highly data-driven with the ability to analyze performance and make fast, informed decision.
• Must be comfortable working in an agile environment.
• Exceptional written and verbal communication skills and exposure to client-facing projects.

Job Responsibilities - - - - - - -

• Lead and execute growth-focused digital marketing initiatives designed to drive consistent customer acquisition and revenue growth for the company’s software products.
• Own the end-to-end marketing funnel, ensuring all campaigns and activities translate into qualified customers, conversions, and measurable business outcomes.
• Plan, manage, and optimize performance marketing campaigns with clear accountability for sales impact, ROI, and scalable growth.
• Leverage AI-powered marketing tools to enhance content creation, targeting precision, testing, and campaign optimization.
• Continuously analyze data, test strategies, and refine funnels, creatives, and messaging to improve conversion rates and customer value.
• Track, evaluate, and report performance using revenue-driven KPIs such as conversions, CAC, ROAS, and growth metrics.
• Collaborate closely with leadership and internal teams to align marketing strategies with overall business expansion goals.