ASSISTANT MANAGER – DIGITAL MARKETING

Toyota Lanka (Pvt) Ltd.
Full-timeWattala, Sri Lanka

We’re looking for:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3–6 years of experience in digital marketing or a similar role.
  • Proven experience with SEO, SEM, social media, and content marketing.
  • Hands-on experience with web analytics tools (e.g., Google Analytics, Hotjar, SEMrush).
  • Proficiency in marketing software and tools (e.g., HubSpot, Mailchimp, Meta Business Suite, Google Ads).
  • Strong analytical skills and data-driven thinking.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.

What you’ll do:

  • Develop and execute comprehensive digital marketing strategies across all digital channels.
  • Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).
  • Oversee SEO/SEM strategy and performance, ensuring top search engine rankings.
  • Drive content marketing efforts including blog posts, email newsletters, video content, and social media.
  • Analyze web traffic metrics, user behavior, and campaign performance using tools like Google Analytics, HubSpot, or similar.
  • Manage the digital marketing budget and ensure ROI on all digital campaigns.
  • Lead marketing automation initiatives and manage CRM tools for lead nurturing and customer engagement.
  • Collaborate with design, product, and sales teams to create effective campaigns.
  • Stay up to date with the latest trends and best practices in digital marketing and technology.

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