Position: Sales & Marketing Head, Nutracuticals - Medpharma, Mumbai

Department: Sales | Role: Full-time | Experience: 5 to 12 Years | Number of Positions: 1 | Location: Mumbai

Skillset:

Pharma Sales, Business Strategy, D2C, Online Growth, Offline Growth, Product Launch, P&L, Category Management, Trade Channel Integration, Marketing Campaigns, Performance Marketing, Good English communication skills, Leadership Skills, Stakeholder Management

Job Description:

About the Company Wr are a tech-first generic pharma startup focused on scaling distribution rapidly, leveraging data for decision-making, and building a strong on-ground sales team. Unlike traditional pharma companies, we prioritize efficient supply chain execution and real-time sales insights over doctor-driven marketing.

Role Purpose

We are launching our Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels. This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.

Key Responsibilities:

 Strategy & Business Leadership

• Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.

• Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery.

• Define go-to-market (GTM) strategy for D2C and the trade channel.

Product Launch & Category Management

• Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.

• Own packaging development, claims, content, and compliance.

• Manage product lifecycle planning & New product development pipeline

• Define pricing, margins, and channel P&L.

D2C & Online Growth:

• Lead launch of D2C website including UI/UX, content, and funnel optimization.

• Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.

• Create a strong brand identity and narrative for the nutraceutical line.

• Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.

• Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.

• Build processes for customer service, reviews, ORM, and logistics.

Marketing & Brand Building:

• Own the brand P&L and marketing budget.

• Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns.

• Build relationships with wellness influencers, creators, doctors, and nutritionists.

• Drive consumer education strategy

Trade Channel Integration:

• Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.

• Set trade pricing, margins, launch schemes, and channel marketing activities.

• Support the pharma trade sales team with product training, collateral, and brand positioning.

• Create visibility through in-store branding, POP/POS, promotion kits, etc.

Team Building & Collaboration:

• Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.

• Collaborate deeply with internal teams for end-to-end execution.

Required Experience & Qualifications:

• 5+ years’ experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.

• Hands-on experience in D2C marketing and digital growth.

• Experience in launching or managing nutraceutical/health supplements.

• Strong knowledge of performance marketing, analytics, and funnel metrics.

• Exposure to both D2C and trade/retail channels.

• Experience in startup or early-stage business environments (Mandatory)

Education: MBA (Mandatory for this role)

Key Competencies

• Strong business acumen and P&L mindset.

• Excellent knowledge of digital marketing tools

• Strong communication, branding, and storytelling ability.

• Entrepreneurial mindset: ability scale from zero.

• Ability to partner cross-functional teams and external agencies

Additional Information:

• This is a 6 days work from office role (Saturdays 1/2 days)

• Position reports to - Founder of the company

• Relocation is open for this role

• Interview mode - F2F for Local Mumbai candiates else virtual

• Inerview rounds: 3 to 4 rounds in the process

Required Qualification:

Master of Business Administration (M.B.A.)

With a fast-growing Generic Pharma Setup, part of a giant Indian Conglomerate