🔍 About the Role

This is not a social media role — it is a performance and conversion-focused position.

You will be responsible for driving growth by optimizing campaigns, reducing acquisition costs, and scaling revenue efficiently.

🎯 Key Responsibilities

• Manage end-to-end paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other channels
• Continuously optimize campaigns to reduce Cost Per Acquisition (CPA/CAC)
• Conduct A/B testing on creatives, landing pages, and audience segments
• Drive conversion rate optimization (CRO) across funnels and landing pages
• Plan and manage budget allocation and scaling strategies
• Track and report on key metrics including CAC, conversion rates, and ROI

✅ Ideal Candidate Profile

• Minimum 3+ years of hands-on experience in performance marketing
• Strong understanding of CAC, LTV, ROAS, and payback period
• Highly data-driven mindset with analytical skills
• Ability to scale successful campaigns and quickly cut underperforming ones
• Experience in funnel optimization rather than just traffic generation

💡 What We’re Looking For

• Someone who thinks in funnels, not just posts
• A candidate who is focused on results, not just activity
• High ownership mindset with the ability to work independently

💰 Compensation

• Competitive and aligned with performance
• High ownership role with strong growth potential